Comcast Careers

Dir 1, Marketing

West Palm Beach, FL
Marketing and Communications (Marketing/Communications)


Job Description

Business Unit:

Job Summary:
Responsible for managing and directingMulticultural Marketing and Sales
efforts asit relates toour targeted approach to engage and market products and

services to the many different cultural segmentsencompassed in the FL region.

Assists Sales and Marketing leadership with business planningand
department budget. Ensures that communication of current initiatives,
promotions, and campaigns are accurately, timely, and effectively
communicated to all appropriate personnel at all levels and departments.

Serves as liaison between Region, Division, Corporate and Florida Region

marketing personnel to ensure that each group is informed of most recent
product marketing developments and plans. Provides leadershipfor Central

Division and direction for team which may include multiple functional areas.

Develops and implements strategy for functional area(s). Responsibility
for developing and managingmulticultural budget.

Core Responsibilities:
- Manages and directs Multicultural Marketinginitiatives and ensures that

production meets the budgeted level and meets program objectives, including

timely delivery of objectives.
- Serves as the department liaison and Subject Matter Expert to regional

and division marketing teams as well as sales channels such as inbound,

direct/indirect sales and retail.

- Influences sales channel incentives through offer stragegy. Consults

with Marketing/Sales to indentify sales opporunities.

- Partners with the division media and MarCom teams to ensure relevant

messaging, right placement across both mass and direct targeted media.

- Works closely with customer care, Sales, Finance, and Legal teams to
assist with development and implementation ofMulticultural business,
competitive, and new product marketing plans, strategies,prorgrams and

activiationsto achieve all subscriber and revenue growth goals.

- Collaborates with Divsion teams in designing packaging and pricing to

ensure completitve position in market.

- Develops new ideas and communicates potential uses for analytics
across the business. Communicates learning/recommendations and obtains
buy-in from Sales, Marketing, and senior leaders. Develops measurement
systems for programs.
- Maintains and improves ongoing Multicultural marketing programs, analyses, and
reports.
- Consistent exercise of independent judgment and discretion in matters
of significance.
- Regular, consistent and punctual attendance. Must be able to work
nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.

Education Level
- Bachelors Degree
- MBA/Marketing APreferred
Field of Study

- Business / Marketing

Years of Experience
- Generally requires 10+ years Multicultural experience working

or consulting for Fortune 500 Companies

- Experience in TelecommunicationsMobile, Media & Entertainment

industries preferred.

Languages

- Spanish Preferred

Compliance

Comcast is an EEO/AA/Drug Free Workplace

Disclaimer

The above information has been designed to indicate the general nature

and level of work performed by employees in this role. It is not designated

to contain or be interpreted as a comprehensive inventory of all duties,

responsibilities and qualifications.





Comcast is an EOE/Veterans/Disabled/LGBT employer