Manager of Business Intelligence -Acquisition
Military Experience Welcomed!
Primary ResponsibilitiesThis position is responsible for leading Marketing Analytics supporting the Acquisition and Multicultural team. Provide insightful, comprehensive, easy to understand and actionable reports. Present and communicate results and recommendation to senior leadership. Collaborate with Finance to develop target for acquisition related campaign and strategy. Track campaign performance against target. Make recommendations based on strategic understanding of the data collected. Benchmark connect, demand, overall subscriber activities and ARPU performance across regions, channels, products, package, initiatives and targets. Knowledge in Acquisition strategy and planning is a plus. Develop process and procedure to drive department efficiencies. Ability to work from scratch with little guidance to come up with rational approaches to solve analytical problems. Ability to work and partner with multiple layers of the organization based on strong communication skills. Strong SQL and Excel data modelling skills are required. Intermediate Tableau is strongly preferred.
Lead and participate in the creation of analytic, tracking and reports to help provide insight and measurement for Campaign, connect and Multicultural performance and initiatives
Present and communicate findings to senior leadership
Make recommendations based on strategic understanding of the data collected and benchmark performance across regions, channels, products, initiatives and targets
Provide analysis to evaluate/validate marketing strategy and initiative performance against target and other benchmarks
Collaborate and develop strong relationship across organization, specifically with Marketing Acquisition, Marketing Multicultural, Finance and Marketing Analytics teams
Collaborate with other organizations to reconcile different approach and drive common understanding
Expertly writes SQL queries and performs ad hoc analysis against large databases
Prepare, analyze, and distribute recurring and ad hoc reporting/analysis
Works independently to come up with rational and defendable approaches to solve analytical problems
Develops business requirements, assesses current reporting capabilities, and makes recommendations for improvement.
Creates actionable insight and understanding, through the analysis of both quantitative and qualitative data, building recommendations that directly address business objectives.
Identifies possible conflicts with the strategy and recommends cost-effective alternatives.
Conducts full analyses of changes impacting customers and operations and ensures impacts are accurately integrated into forecasts.
Carries out post-event analyses to validate forecast assumptions and identifies all additional factors associated with changes.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.
Must be expert in building Analytical Models in Excel. Must be able to manage large datasets in excel.
Must have solid SQL experience writing queries against large databases including ability to write: subqueries, join tables, case statements, cast data types and other functions.
Must have creativity to come up with logical approach to solve new analytical problems, and communication skills to explain/defend the recommendations.
Must be self-starter who is comfortable working independently in blank space.
Needs strong influencing skills and ability to work in matrixed environment. Process improvement experience is preferred.
Excellent oral and written communications skills are necessary to interface effectively with management, co-workers and various other internal and external customers.
Experience in Tableau is highly preferred
Database administration, Cognos and Essbase experience is plus
Education Level- Bachelors Degree in Business or Equivalent
Years Experience- Generally requires 6-9 years related experience
Comcast is an EOE/Veterans/Disabled/LGBT employer